TQuist Digital Presence Guide

There are many places to start when considering your company’s digital presence. 

Where does your company exist digitally?

• Website
• Mobile site
• App – iOS and Android

What is the purpose of your business with respect to your digital presence?  (multiple purposes may apply)

• information?
• transaction / ecommerce
• blog
• customer portal

Why do users visit your site or application?

• What will they do when they get there?
• Bounce elsewhere if there by accident
• interact with content until reaching a . . .
• call to action on each page

CTAs – Calls to Action.  A Call to Action is what a visitor is intended to do on your website.  If you sell widgets, then your call to action on a product page might be placing a quantity of the product in the shopping cart.  If you run a blog then your call to action might be viewing a relevant article elsewhere on your site.  On this page, for example, there is a link to the next page of useful information concerning your Digital Presence.

Always think about your content’s purpose.  Some popular calls to action include:

• contact
• purchase
• signup
• acknowledge helpful
• click to next article

A thorough site review should be performed to make sure calls to action are properly in place for each page.

Click here for information on search engine friendly sites!